Business communication is one industry that has been impacted by the arrival and widespread usage of Artificial Intelligence.
Although AI remains in its initial stages and most of its features are yet to be fully explored, understood, and utilized, its impact on present-day communications cannot be underestimated.
From the introduction of chatbots to various other additional services such as smart marketing campaigns and advanced customer support call centers, today, AI has reshaped how a business manages its internal as well as external communication in its entirety.
Artificial Intelligence is not just another corporate tool to help companies quantify and monetize their interpersonal interactions. It is, in fact, a combination of different technologies such as natural language processing and Machine Learning that helps businesses enhance their communication approaches with valuable customers.
Why AI?
AI has evolved the customer journey by helping customers reach their preferred destinations effortlessly. It also contributes to business communication tools and techniques and assists in monitoring conversations, data analysis, and enhancement of the existing customer experience.
Some specific AI-reliant tools and applications that have given businesses the choice of completely transforming their communication methods are explained below:
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Filtering emails using AI
Today, email service providers such as Google use a range of factors based on Machine Learning to filter out spam emails from emails that require user attention. These factors include text filtering, client filtering, engagement-related data, etc.
According to Statista, nearly 45.1 percent of all email traffic in March 2021 consisted of spam emails.
Client filtering uses Machine Learning to analyze each sender’s attributes in an attempt to determine whether or not they can be trusted. On the other hand, text filtering uses the technology of Natural Language Processing (NLP) to recognize words and patterns that are commonly used in spam emails.
With technological avenues becoming stronger and sounder every day, it is also time for businesses to strengthen their email marketing campaigns to reach out to their customer base. They must also ensure that the content they are using in their approach is informative and of really high quality.
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Smart targeted marketing campaigns
Online advertising platforms such as Google ads and Facebook ads use AI algorithms to create a hyper-targeted audience base. This base is created by tracking and analyzing data consistently received from customers who respond to ads similar to the products and services that a business wants to advertise.
Such user insights help Artificial Intelligence understand which customers are most likely to convert into potential buyers through specific kinds of advertisements.
AI’s Machine Learning algorithm can also be a significant contributing factor to help forecast the cost per click on each advertisement, based on various aspects such as its copy and its targeting parameters.
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AI-based customer support call centers
One of the most crucial customer care channels continues to be the call center. Most customers, even today, prefer getting in touch with a brand regarding their queries and concerns via call.
As the number of businesses willing to redesign their communication systems increases, AI-enabled call centers are rapidly gaining popularity. Their capabilities of call routing and call recording allow for a greater volume of calls to reach a company, along with helping in understanding customer needs and preferences through data analysis respectively.
The greater the amount of data stored, the better it is for a business’s Artificial Intelligence to understand its customer base. Virtual call centers today use VoIP and CRM technologies to make the customer experience with a business as seamless and hassle-free as possible.
Analysis of data also helps Artificial Intelligence determine what a customer is feeling while they are on call, whether the feelings that are being conveyed are those of anger, frustration, or sadness. Through this, immediate attention and assistance can be provided to the concerned customer, thereby resulting in a personalized customer experience.
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Enhancement of communication within the workplace
The Machine Learning algorithms can also prove to be highly beneficial for helping employees improve and enhance their work morale, performance and abilities to engage with customers.
Machine Learning can help a business sieve through heaps of resumes and applicant profiles to put together a list of candidates that fit the requirements in the best ways possible. It helps streamline different hiring processes such as screening, recruiting, and onboarding.
Additionally, once someone is hired, a chatbot can carry out the entire process of bringing employees on board, helping them get comfortable with all the internal processes to fit better into the company culture.
Machine Learning proves to be helpful in almost all aspects of a business, ranging from human resources to create effective marketing strategies.
To sum up
At the moment, business institutions are already going through the phase in which the maximum number of challenges that a brand faces to attain maximum growth are being addressed by technology-driven advancements.
Artificial Intelligence’s presence in the industry is helping gain new, smaller businesses a sharp competitive edge in the market. It also enables small enterprises to reach bigger business goals by adopting measures that are both, tested and bound to be successful.
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With provisions of making everything simpler and quicker, AI is all set to become a fundamental addition to all kinds of businesses, helping them solve macro-level problems efficiently as well as effectively.
Artificial Intelligence is becoming an increasingly essential part of modern-day reality, from helping automate various business operations to collecting and analyzing customer data for enhanced customer services and call support experience. And, with more and more companies beginning to embrace the wonders of technology-driven solutions for their business operations, it sure looks like AI is here to stay.
Author Bio
Kritik Verma is a marketing enthusiast with a specialization in digital marketing. He is currently working at Servetel, leading cloud telephony providers offering cloud services like IVR Solutions, Toll-Free Number, Virtual number system, and many more to boost business success. He enjoys cycling, traveling, indies music, and reading about the latest digital marketing trends.
