Twitter statistics, we now have them. Listed below are all of the arduous numbers it’s good to know when you’re planning to faucet Twitter’s viewers in 2020.
For some manufacturers, Twitter might sound dangerous or divisive—although whether or not it causes or reflects political polarization is up for debate. However, for these brands who ‘get’ Twitter, the rewards are many.
As with most established social media platforms, Twitter’s person progress has been a night out for some time. The result’s a platform that’s been targeted on enhancing person expertise.
For example, again in the summer season 2018, Twitter was purging third-party apps and deleting spam accounts. And in fall 2019, the corporate reported its work on ‘well being’ (a.ok.a detecting and removing abusive messages).
Regardless of all this, Twitter’s Q3 2019 earnings upset buyers with “product points” on its ad tech, and a bummer of a summer season for the massive occasions and launches that may usually drive its advert gross sales.
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However we aren’t seeking to purchase Twitter shares, we’re seeking to market our manufacturers. So how does all this shake out for manufacturers seeking to refresh their Twitter marketing strategy? There are quite a lot of good causes to make Twitter certainly one of your model’s prime channels.
Let’s have a look.
Bonus: Obtain the free technique information that reveals how Hootsuite grew our Twitter following to over Eight million customers and be taught how one can put the ways to work for your online business.
Basic Twitter stats
1. Twitter has 145 million monetizable every day lively customers
That quantity is up 17% since Q3 2018, based on Twitter’s Q3 2019 report.
Observe that these are particularly monetizable every day lively customers. That’s customers who see advertisements. (As compared, Fb and Snap report all their DAUs, even those that don’t essentially see advertisements.)
If this quantity appears low to you it is likely to be as a result of Twitter used to measure its person inhabitants by month-to-month lively customers. For example, in Q1 2019 the corporate acknowledged it had 330 million monthly active users.
At the finish of the day, Twitter’s person base is rising, and the corporate is making an effort to be clear with advertisers about these numbers.
2. Twitter’s U.S. user base is predicted to grow by 0.3% in 2020
By many accounts, together with eMarketer’s predictions, the times of huge personal progress are over for the massive social media platforms.
The intense aspect of saturation, nonetheless, is that Twitter is aware of it has to supply worth and produce a product that customers and advertisers love. Count on a continued give attention to high quality over amount, in 2020.
3. 30 million (or 20%) of Twitter’s daily users are American
And according to Statista, 49 million People make up 15% of month-to-month customers, worldwide. That makes People the most important share of Twitter’s personal base.
Japan and the U. Okay. are the corporate’s second- and third-biggest entrepreneurs.
4. 92% of the U.S. population is familiar with Twitter (even if they don’t use it)
Twitter has by no means been as huge as the opposite main platforms, but it surely constantly performs an outsize function in media and tradition.
Why? Twitter is essential for folks whose jobs contain pondering and communication. Politicians, poets, celebrities, journalists, comedians, soccer writers, astrologists, activists, and librarians (okay, that’s simply my private feed) all use Twitter as an important part of their work. Which implies its additionally an important platform for his or her audiences.
Additionally, as each native newscaster is aware of, Twitter is a countless font of scorching takes. (And likewise: great entertainment).
Twitter person stats
5. 22% of adults in the U.S. use Twitter
In accordance with Pew Analysis, this share has stayed comparatively regular over the previous few years. Though, it’s a slight drop from 2016, when 24% of U.S. adults were on Twitter.
This efficiency is pretty in keeping with the opposite large social media platforms. Fb’s reputation dropped from 79% of U.S. adults in 2016 to 69% in 2019. In the meantime, Instagram skilled the most important acquire over that interval, from 2016’s 32% to 2019’s 37% of U.S. adults.
6. 44% of U.S. 18- to 24-year-olds use Twitter
In comparison with different age teams, it seems Gen Z is probably to be utilizing Twitter. (By comparability, solely 26% of 30- to 49-year-olds use Twitter.)
That stated, Gen Z remains to be more likely to be utilizing YouTube, Fb, Instagram, and Snapchat.
Twitter is unquestionably extra widespread with Gen Z than Reddit, WhatsApp, LinkedIn, and Pinterest.
Right here’s a full demographic breakdown:
7. U.S.-based Twitter users are younger, have more education, and more income than the general U.S. population
When it comes to gender, race, and ethnicity, Twitter person demographics mirror that of the final American inhabitants. Nonetheless, the Pew Heart discovered that in addition, they differ in some key methods:
- The median age of U.S. Twitter customers is 40, whereas the nationwide inhabitants is 47
- 42% of U.S. Twitter customers have a university diploma, whereas solely 31% of the nationwide inhabitants does
- 41% of U.S. Twitter customers report earnings above $75,000, whereas solely 32% of the nationwide inhabitants does
8. American Twitter users are more likely to be Democrats than the average American
Twitter has a repute as probably the most political of all of the social media platforms. It’s used heavily by world leaders, for example.
How does that look in America? In accordance with Pew, 36% of U.S.-based Twitter customers are Democrats, whereas solely 30% of People determine that method.
In the meantime, solely 21% of Twitter customers are Republican, although 26% of People determine that method.
9. In the U.S., Twitter’s most prolific 10% of users are likely to be women who tweet about politics
65% of Twitter’s prime 10% of customers (by tweet quantity) determine as ladies. And 69% of this group say they tweet about politics.
Additionally, 61% of them determine as Democrats.
For a wider view of Twitter’s customers, try our in-depth breakdown of Twitter demographics.
Twitter utilization stats
10. 80% of U.S. tweets come from 10% of Twitter users
(Sure, that is the 10% of customers we talked about in #9).
On common, a median person tweets 2 instances a month, whereas probably the most prolific Twitter customers tweet 138 instances, based on Pew. (This doesn’t embody ‘institutional’ accounts like companies, organizations and different non-humans.)
11. The most active U.S. Twitter users have 20x as many followers, on average
Pew additionally notes that elevated tweeting goes hand-in-hand with elevated engagement in different methods: probably the most lively accounts even have 70x as many favorites and 6x as many accounts adopted.
12. 12% of Americans get their news from Twitter
This quantity appears to be comparatively low (keep in mind #5? 22% of the American inhabitants is on Twitter.)
One other method of taking a look at it, based on Pew: 71% of People on Twitter are utilizing it to learn information.
In the meantime, 42% of Americans on Twitter are utilizing it to debate politics.
13. 13% of Americans on Twitter keep their accounts private
Folks with non-public accounts, based on Pew, tweet extra typically and favorite extra tweets, on common. They’re additionally extra more likely to be ladies.
Twitter stats for enterprise
14. Twitter’s site referral traffic is up 6%, year-over-year
As of summer season 2019, Twitter is within the #5 spot amongst social networks, outpaced by Instagram, Fb, YouTube and neck-and-neck with Pinterest.
This quantity isn’t staggering, actually. However, does it imply that your Twitter marketing strategy is likely to be higher geared in the direction of a KPI that isn’t click-through-rates? Or does it imply there’s room for innovation?
15. Twitter users are more likely to like brands that are inclusive and transparent
In accordance with a recent study by Twitter and IPG, 50% of individuals assume manufacturers can turn into extra culturally related by being inclusive, and that quantity rises to 60% amongst Twitter customers.
The examination additionally discovered that 47% of Twitter customers choose culturally related manufacturers, in comparison with 39% of the final U.S. inhabitants.
Twitter promoting stats
16. Twitter ad engagement is up 23%
In accordance with Twitter’s Q3 2019 report, customers are more and more partaking with advertisements on Twitter. Concurrently, Twitter says that the CPE (price per engagement) is down 12%.
Twitter factors to improved click-through charges and viewer’s progress for these numbers.
In case your Twitter advertising technique may gain advantage from what appears to be like like cheaper and extra partaking advertisements, you may need to try our guide to using Twitter ads.
17. Twitter ads with video are 50% cheaper in cost-per-engagement
A good video does good work and might prevent the advert price range.
18. Twitter users spend 26% more time with ads than other social media users
Twitter customers have been proven to linger over advertisements. Is that this as a result of they’re extra engaged and curious? Twitter calls itself the #1 platform for discovery, in spite of everything.
19. Twitter users spend 24% more time with ads posted by ‘creators’
This stat comes from Twitter Arthouse (the platform’s in-house influencer company).
Does your social media influencer marketing strategy embody Twitter? Relying on your model, it is likely to be worthwhile to look into it.
Twitter publishing stats
20. 25% of Twitter’s most prolific users use scheduling software
In accordance with Pew Analysis, the highest 10% of Twitter’s customers (when it comes to exercise) usually tend to automate their Tweets. And 15% of Twitter’s different 90% of customers use scheduling.
For those who’re aiming to crack 138 tweets monthly, we now have some tips on how to schedule tweets.
21. Tweets with hashtags get 100% more engagement
However, the professional tip from Twitter: use just one or two as a result of when you use extra, engagement declines once more.
Twitter video stats
22. People watch 2 billion videos on Twitter per day
That’s 66% year-over-year progress in 2019. Video has positively discovered its place on Twitter.
23. Watching video is the #3 reason people use Twitter
32% of individuals on Twitter say they go to Twitter to observe the video. As an exercise, it ranks after information and photographs. (And should I simply say, as soon as once more: #ripvine.)
24. Tweets with video get 10x the engagement
Engagement contains likes, retweets, and feedback. Sufficient stated?
25. 93% of video views on Twitter happen on mobile
That is based on Twitter’s inside knowledge. Keep in mind to submit a mobile-optimized video that has subtitles or captions for sound-off viewing.
Twitter statistics cheat sheet
Listed below are the highest 10 Twitter stats to know in 2020.
Save time managing your Twitter presence by utilizing Hootsuite to share video, schedule posts, and monitor your efforts. Attempt it free at present.
