With the growing popularity of social media platforms and advertising on these platforms is becoming more accessible to Small Businesses. The growth has been exponential over the years. There are hundreds of companies offering Digital Marketing services rather than Telemarketing Services but not all are suitable for Small businesses.
Here are some of the best tools which have proven to work very effectively for small businesses even though they come at a cost.
PPC management- Â HootSuite
Hootsuite is a Social media management platform which has been in the market for a long time now. With over 15 million users worldwide it is one of the most reliable social media management platforms. Hootsuite offers detailed analytics to its customers about their social marketing efforts and also tracks all of your competitor’s activities on social media too.
PPC Management- Â Google AdWords
Google AdWords is a search engine marketing tool which helps businesses create and manage their advertising campaigns on Google.com and its partner sites like AOL, Bing, Yahoo etc. You can target specific audience by using Placements or keywords for your ads. It also allows you to monitor the performance of your ads in real time as well as track the effectiveness of various campaigns. It is one of the most powerful PPC management platforms in the world with over 1000 million searches per day on Google alone!
Google Analytics
Analytics are an essential part of any digital marketing campaign nowadays. Analytics tools allow you to keep track of all your website performance data in real time and optimize accordingly. Some services even let you create email reports too which can then be used by another service or shared directly through your newsletter or social media pages etc.
User Generated Content- Â Buzzsumo
Helps users find out what content is doing well on social media. With Buzzsumo you can find out the top performing content for any topic on Facebook, Pinterest and Twitter which you can use to your advantage by creating better quality content around that or even share it with your friends or followers etc.
Adobe Photoshop
Adobe Photoshop is arguably the most widely used graphic designing tool in the world today. It can be effectively used by companies of all sizes and has been around since 1993 with over 10 million users! The advanced features allow you to edit images very precisely and use them effectively for almost any kind of media or marketing campaigns. You can even create banners using it which AdWords will then advertise your business online if someone clicks on them.
Photoshopping an image can get expensive but once you start using it regularly you’ll start saving a lot of money on image editing. It’s very easy to learn if you’re an intermediate computer user and with the many YouTube tutorials available for it, I highly recommend all small businesses use Adobe Photoshop.
Google Drive
Google drive is Google’s online storage service which allows users to store documents, images etc online where they can access them through any device connected to internet. It can be accessed by anyone in your company who has access permissions and also works offline too allowing people working away from offices (on holidays) continue working as usual even when they are not connected to internet! This helps small business owners cut down on expenses related office equipment significantly as well as unnecessary work travel due to being able to access files remotely!
Google Apps
Google apps is an online suite of tools which allows businesses to connect with their customers in many creative ways. It can be used to create newsletters, pdf documents, spreadsheets etc. by team members easily without having them to log in and out of multiple services like Office 365 etc. It’s compatible on all platforms (android, iPhone etc.) and has 6 different useful applications which increase productivity if used effectively!
Evernote
Evernote is a tool which helps you organize your notes in many ways. It can be used to create checklists, record audio notes etc and also has location specific features making it easy to find them later on too. You can access Evernote through cloud based services like Dropbox, Google Drive & Microsoft OneDrive which means you have the option of syncing your files between multiple devices without having to carry all of them everywhere! It’s very useful for organizing tasks across teams as well as managing projects efficiently.
Airtable
Airtable is another powerful tool for businesses to organize their tasks and data in a more effective way. It allows you to break down your structure into separate tables which can be connected with each other. For example, if you want information on customers who’ve bought products from your website:
You can simply join both tables and filter out the customers you’re looking for.
Conclusion:
There are many more useful tools available online which help people working in small businesses improve their productivity and effectiveness as well as save money & time. These were just some of them which I felt would be most helpful but there’s also Basecamp (project management), Slack (team communication), Trello (task management) etc that will help small businesses become more efficient for sure.
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