Webinar: learn about this visual content and how to elaborate it into your marketing strategy
Webinar is a visual content used in marketing strategies to provide information about a topic from a live Internet broadcast.
You know the importance of Content Marketing, but don’t you understand how to build an effective Webinar strategy and how they will bring results to your company?
If you have some familiarity with Digital Marketing, you’ve probably heard about the famous Webinars.
This shows how Content Marketing strategy has become popular. And along with it, many companies are betting on an easy and comfortable way to spread the contents in a more effective way.
The best thing is that you don’t have to leave your office or even your home: Webinars came to complement the “success formula”.
In spite of this, most people have not yet mastered all the concepts and do not know how to start putting this strategy into practice.
That’s why we’ve written this article, so you can get some basic questions out of that strategy.
Shall we start?
We know that with today’s technology, the way to do marketing has changed a bit.
That way, Digital Marketing is the fact of selling, promoting, spreading or sharing a product through the Web.
And that concept leads us to the focus of this article that is:
What is a Webinar?
First of all, you need to know what a Webinar is so that, with the meaning of the word, you can apply the concept in your Digital Marketing and Content Marketing strategy.
Webinar comes from the fusion of two English words: Web + Seminar = Webinar. Already…but it may not make sense to you yet, right?
Well Webinar or Webinar is the same as Seminars, Conferences, Courses or anything on the Web, more precisely through videos uploaded, recorded or live.
What is a Webinar for?
Well, as I said before, a webinar is one of the strategies used in digital marketing and content.
That is one of the ways that exist to sell a product or service. Of course, as the name itself says, Digital Marketing is related to the fact of selling.
Yes, but you might be asking yourself: What can I sell? And I will answer you, the product or service your company offers.
How do you use a Webinar?
There are countless ways to use a Webinar as your Digital Marketing strategy. But here are a few ideas to get you started immediately.
Introduce a Paid Course
If you are a teacher or any other professional who has mastered a subject and would like to share your knowledge through web-based courses. You can use free videos to promote your comprehensive course.
That is, you start with a free video and then you sell your service on the web. It is important that you offer some kind of “gift” for those who attend your free service, like a discount with a stipulated term or something like that.
Presenting a Product
In addition to promoting a course or service, you can use Webinars to promote your product and offer a benefit to the people who attended your conference.
The possibilities are many, so we will present you some tips so you don’t get lost in them:
Don’t forget to register your webinar and give yourself time to engage users. There is no point in doing things in a hurry without having programmed objectives. So keep your goals and yourself in mind.
Set a date and a deadline for people to register for your seminar.
Have an outreach strategy for your webinar.
Use social networks: Facebook, Twitter, Instagram. Through influencers or Indirect Marketing.
On the day of the Webinar, present your product or service in the best possible way. Produce relevant content and make people want to buy your product.
Offer a good discount for those who were interested in your product through the webinar. Don’t forget to propose a date for the end of the discount.
What tools can be used for a webinar?
If you want to start using Webinars in your Digital Marketing strategy, you need to know which tools/programs can be useful to you.
Meetvio
Meetvio is an all-in-one meeting, webinar, and autowebinar platform.
There are a many Webinar Hosting Platforms out there, Meetvio is better when it comes to Performance and Pricing
Webinars are the most preferred marketing platform to generate leads, build brand authority and scale up a business.
And Meetvio is the ultimate ‘marketer-friendly’ webinar platform.
You can host Live Meetings, LIVE Webinars, EVERGREEN Webinars, HYBRID and Autowebinars without any technical skills and prior experience.
Meetvio helps you turn your videos into a lead magnet and an active sales machine… WITHOUT any technical skills or prior experience…in running a webinar.
Meetvio is the first webinar platform to achieve an ultra-low (~1sec) latency for video and audio. It comes as close to Real-Time streaming as possible.
It has more features than any other platforms like GoToWebinar, EasyWebinar, Zoom, and many more.
Here are some set-n-forget features of Meetvio:
- ✓ Schedule your pre-recorded webinar to replay at set times throughout the day
- ✓ Include a ‘Start Now’ option to boost engagement and sales
- ✓ Send pre-and-post event email reminders
- ✓ Broadcast to Facebook Live
- ✓ Process voice to text for searchable webinars
- ✓ Send SMS reminders to registrants
- ✓ Run a complete pre-webinar check
Anymeeting
This program is one of the possible ways for you to spread the word about your Webinar. But take a good look, because its capacity is only up to 200 attendees.
Go To Webinar
This, unlike Anymeeting, is a paid program. However, it is one of the most popular tools for that type of service. In addition, Go to Webinar has countless features and utilities.
WebinarJam
This application is current, i.e. it is among the latest available for download. It is paid but cheaper than other platforms.
Besides that, it has its utilities, such as: connection to your Email Marketing so you can have access to the emails of the attendees.
ZipCast
This program is free. You could say it’s the Webinar version of Slideshare. The truth is that handling it is very simple: you have to upload your Power Point presentation on SlideShare and from there you have access to the ZipCast through the same platform.
Your attendees will be able to see you and, also, the Power Point. You don’t have to register the time of your chat, unlike the others. You can log in and start at the time you have been told.
No matter which tool/program you will use, it is important that you know how to use it in a way that is conscious and relevant to your audience. And always with pedagogical or marketing intuition. Be careful with the contents you upload on the Web.
What’s left over from the webinar?
After reading our article on what a webinar is, do you think it is possible to start thinking about your Digital Marketing strategy through webinars right now?
We’re sure you are! But first, subscribe to our Newsletter to learn more about Digital Marketing and Content Marketing strategies!
