You’ve worked hard to build a dental practice, and the last thing you want is for your website to hold back your success. If you’re not getting the traffic or leads from your website that you’d like, it might be time to look at SEO services for dentists. SEO (or search engine optimization) is about making sure that Google and other search engines can understand what’s on your site so that more people can find it online. While there are plenty of DIY resources for optimizing websites, you need to reach out for professional help if you’re looking at an extensive project or if this isn’t something you have experience with already. There are a lot that goes into an effective SEO strategy. Here are some of the basics:
Create a Dental Website
You can start by creating a dental website, which will be your home base for all your marketing efforts. When it comes to setting up your website, there are a few basics that you need to keep in mind:
- A unique domain name: Your domain name is the address people use when they type it into their browser. Making sure it’s easy for people to remember and saying something about what you do would work well. If someone sees one of these addresses on social media or hears you talking about it somewhere else, they could easily end up at your website without having typed anything. Generally this is the name of your business.
- Keep it simple and easy to navigate: You don’t want any visitors getting lost along the way; make sure everything flows from one page to another logically so that anyone who visits can find what they’re looking for quickly and easily without getting lost or confused along the way. Optimizing your website for mobile first will ensure a great user experience for website visitors since most people search on their phone these days.
Optimize Your Content
When you’re creating content, there are a ton of things to think about. You must pick the right keywords and ensure they’re being used properly. You have to include headers and subheaders so that your page is easy for Google to read. Make your content short, sweet, and informative. These need to be in proper order for good SEO practices. That means Heading 2 should come after Heading 1 and so on.
To get people through your door, write about what they want. For dental SEO optimized content, write information on dental procedures or how to find dentists in the patient’s area. What does your audience want? Research them, or ask them directly. If you know what they’re looking for when they come across your page, then there’s no need for guesswork when writing articles on dental services.
The words themselves aren’t enough, though; formatting matters too. Categories should be marked using bold text at the beginning of each title, so readers know exactly where they’re going when clicking through links within an article. Images are another way to increase engagement with visitors who may not necessarily be looking for anything specific but still would like something interesting enough without feeling overwhelmed by too many options available elsewhere online.
Videos will also make your content more dynamic and make it more likely to appear as a featured snippet on the front page of Google. Having a short video on your homepage that informs potential customers about your services can be more inviting and lets them see the culture of your dental practice.
Use the Right Keywords
Keywords are used when searching for information on the internet. Keywords are what you want your site to be listed for, so it’s important to use them correctly in your SEO strategy.
Keywords can be long-tail and short-tail. Long-tail keywords have more than three words in them. They tend to be less competitive than short tails. However, their specificity and low competition can lead to higher conversions.
This makes sense intuitively because most people don’t know what they’re looking for when searching online. It’s recommended to use both over time as part of an ongoing effort towards increasing search visibility. There is some merit behind starting with mostly shorter terms until you’ve figured out which ones work best under different circumstances.
Study Your Competition
The first step in using SEO services for your dental business is to study your competition. You can start by analyzing their websites and determining what keywords are used in the site’s content. Check out their social media accounts to see how they promote themselves to potential clients. Analyze the quality of their content and compare it with yours, identifying strengths and shortcomings so that you can learn from their mistakes.
Keep It Local
Once you’ve claimed your dental practice’s listing on Google, it’s time to fill out the details. Use geographic keywords that are specific to your location. If a patient is searching for a dentist in their area, they need to see yours first. Also, ensure that users can easily find a way onto your site from search engines on mobile devices—which now account for around half of all web traffic. Keep this in mind when designing or redesigning pages, so they load quickly and work well regardless of device type (desktop/laptop versus tablet versus smartphone).
Check out Mobile Optimization
Mobile optimization is important because Google ranks mobile-friendly sites higher than those that aren’t. Mobile visitors are more likely to stay on your site and convert, so it’s a good idea to make sure yours is optimized for the growing number of users who access the internet from their phones. Adding the ability to book an appointment from your site, will also drive new patients due to the convenience.
Conclusion
If you want to increase your visibility and ranking on Google, then investing in an SEO service may be just what you need. SEO has helped many dentists succeed and increase the number of new patients. Using this information for your dental business will ensure your success and help you grow your practice.
