Fitness freaks are now preferring a fitness streaming platform amidst the COVID scenario. The global fitness platform market size is predicted to grow with a CAGR of 26.02 % by 2026. The inclination of people towards digital fitness products is no more hidden. Do you want to know how to build a fitness platform? Read on to know more about fitness app features to consider.
How to Create Your Own Workout App/Platform?
For launching your workout app, you will have to undergo digital transformation. Physical fitness centers can adopt technology and scale themselves by launching an interactive online fitness streaming platform. The recent COVID pandemic has also fueled the growth of fitness streaming platforms.
With technological enhancements, you can connect to a greater number of people and can grow your fitness business. A Fitness live streaming platform is scalable and can help your business grow by adopting the best features.
You can create a fitness app and can make it connectable with wearable fitness devices. Fitness freaks are loving the digital fitness devices nowadays that help them in knowing their fitness standards. You can integrate your fitness app with popular wearable devices to attract more customers.
You can choose a reliable live streaming fitness platform to launch your fitness studio. Unlike physical fitness centers, you can add as many customers in your online community and can keep growing. An Online fitness studio platform will help you in connecting to audiences from different geographical locations, unlike physical fitness centers.
Must-have Features for an Online Fitness Streaming Platform
Besides a USP, digital fitness platforms should have some must-have specifications. Some of the top must-have features for your fitness platform are as follows:
VOD Streaming
Business owners often look for white-label fitness app solutions. A white-label platform provider will allow you to customize your fitness platform according to your business needs. You can also add some famous fitness/ yoga streaming platforms features like social media login, and web application access.
Live Fitness Class Streaming
Besides streaming live fitness classes, you should also be able to stream pre-recorded videos. Passive streaming is also preferred by online fitness viewers as they get to watch content 24*7. Look for features like Q&A sessions, comments, etc. that can help you interact with viewers during online fitness classes.
Better CMS
Look for a platform provider that offers a robust CMS (Content Management System). An effective CMS lets you upload fitness videos in bulk for your viewers. Your CMS should allow you to upload fitness videos in various audio and video formats to attract more viewers. You can also export/import fitness videos from other VOD platforms via a reliable CMS.
Revenue Models
What type of revenue model do you want to choose for your fitness video streaming application? Choose a platform provider that allows you to choose from various types of revenue models for your fitness streaming platform. Various revenue models for fitness streaming platforms are subscription VOD, advertisement VOD, pay-per-view, and third-party ads.
Compatible Video Player
How to make money in the fitness industry that can cover a wide range of audiences? Well, focus on providing a video player that is compatible with various devices. Your video player should adjust itself appropriately according to the device specifications.
Secure Fitness Platform
One of the major streaming app features is DRM & security. Choose a platform provider that helps you in broadcasting encrypted VOD content. DRM (Data Rights Management) system is also required to stop the duplicity of your fitness content. Besides fitness features, focus on security practices like geo-blocking, secure paywall, AES encryption, etc.
Analytical Reports
Online fitness platforms use high-end analytics to shape their business strategies and marketing campaigns. You can choose a platform provider that lets you collect and analyze data about the viewers. Focus on creating a dedicated dashboard responsible for generating high-end analytical reports regarding your fitness streaming platform.
How to Start Earning via an Online Fitness Platform?
Have you decided to launch your online fitness streaming platform? Well, with the right business strategies, you can generate high ROI (Return on Investment) from your best fitness streaming platforms. The process to launch an online fitness platform are starting earning is as follows:
Choose Your Video Category and Perform Market Research
You should have a clear understanding of what type of fitness videos you want to stream. Create a fitness platform that has its brand persona or offer a USP that is not available on other fitness streaming platforms. Once you have decided on the brand persona for your fitness platform, try to know about your competitors. You should try to understand what your competitors are offering to users and try to incorporate those features into your fitness platform.
Choose Your Revenue Model
The next step is to decide the monetization model for your fitness streaming platform. Some of the top revenue models for online fitness streaming platforms are as follows:
- SVOD – SVOD (Subscription-based VOD) model lets users subscribe for access to the online fitness platform for a fixed period. Subscriptions for online fitness platforms are generally monthly, yearly, or quarterly.
- AVOD – AVOD (Advertising-based VOD) model lets users watch fitness content for free but they have to go through advertisements. Some of the best fitness platforms are following the AVOD model and collect payments from users for removing advertisements.
- TVOD – TVOD (Transactional VOD) model allows users to pay for each fitness video they watch.
Create Your Own Fitness App
You can incorporate all these features in your fitness app by choosing a white-label platform provider. Launch your fitness app when ready and start streaming fitness videos.
Sell Fitness Products/Resources
Besides earning via the fitness video monetization model of your fitness platform, you can also sell fitness products and resources like meal charts, eBooks, etc. to generate revenue.
Conclusion
Choose popular fitness platform features that let you cater to the needs of fitness viewers. There are various benefits of fitness apps for your business or fitness brand. Launch your fitness platform now!
