Well well well, when I was penning down this topic I was about to say. SEO Techniques – The Good, the Bad and the “Black Hat”. But we all know what happens when the word black hat SEO pops. So let’s go around the topic and have a look which kind of SEO techniques and practices can go better for your business niche.
Lets be found on every search engine
Search Engine Optimization (SEO) is the process of enhancing the volume and quality of site traffic for a particular web page or a site in search engines like Google, BING, Yahoo! etc. Search Engine Optimization is also calling SEO, which means Search Engine Results Quality. SEO aims at increasing the page rank of a web page or site from the natural search results of search engines.
The Major Techniques used in SEO World by SEOs
There are two main techniques used in SEO. The Black Hat SEO or the unethical way of SEO, and the white hat SEO or the ethical way of SEO. Black hat SEO uses many unethical techniques such as spam indexing, link harvesting, keyword stuffing, link farming, article submission, link baiting, link Wheeling, link trading etc. White hat SEOs uses such methods only to enhance the quality of the web pages. The main objective behind these techniques is to increase the traffic to the site.
What can bring A White Labeled SEO to you?
In white hat SEO the main goal is to improve the quality of content in the website by removing the duplicated content. For this SEO practices like keyword density and meta tags are important. However, some search engines use other techniques like regular updating of content, making submissions manually, crawling on a daily basis etc. Though these techniques help to remove the duplicate content, it also reduces the ranking of the page. Hence, it becomes necessary to choose the right technique for the right purpose.
Provide Information about your business People want to know
SEO practices also involve link building. Link building ensures that a web site attracts more visitors. A site attracts visitors by providing useful information or content, by having high rankings in search engines, by providing related services or products etc. These services or products are usually offered free of any charge. The more links that exist pointing to your web site, the higher your site will be ranked. Higher ranking also means that you will get more visitors.
Share the juice of your website by exchanging backlinks
There are two types of seo practices that you should follow for your web site. One way link building, which is also called reciprocal linking, which is done by exchanging links with other well-known web sites. Black hat linking is different in the sense that the links used for black hat are not genuine. They are used by some search engines to decrease the rankings of the competitors. This practice is considered harmful as it also decreases the rankings of the customer too.
Beware of Black Hat SEOs as well as SEO techniques
Black hat search engine optimization includes various activities which are considered to be harmful to search engine optimization. Some of these activities include directory submission, paid inclusion, link farms, spamming, link wheels, etc. directory submission is a form of link building where you submit your website URL to various directories so that you can increase your ranking in the search engines. The main objective of directory submission is to make sure that your website is included in the top 10 of any search engine results. However, this practice has some drawbacks like your website is not visible to the viewer’s due to poor quality.
Have you’re ever read about hidden backlinks, hidden contextual.
On the other hand, black hat SEO includes many SEO practices such as directory submission, keyword stuffing, misleading content, keyword density, link farming, and keyword stuffing. Keyword stuffing and keyword density are considered to be the most harmful practices for search engine ranking as they use up a lot of bandwidth and cause search engine outage. On the other hand, link farming is an SEO method where one website links to thousands of other websites in order to improve the rankings of those websites. Link farming is a popular SEO technique being used today.
Finally, Pros and Cons, but it all depends on the Person creating SEO for you.
As you can see, both techniques have their own pros and cons. Before choosing any one for your business, you need to understand the needs and requirements of your business. As in any field, there are both good and bad people involved in search engine optimization. It is always better to be aware of these factors and implement an ethical approach in order to get maximum results from your SEO efforts.
