Formal communication is a process of relations and official contact via mail. Like regular communication, it is a place for emotions, first impressions, and contact points. But, corporation mail is characterized by a formal business style. Email is a critical channel for looking for jobs in Qatar for Indians and communicating. How do you conduct business communication and convey the necessary information to your interlocutor, and what does communication consist of?
We are building a culture of communication ourselves, so start the change yourself. Each note is our corporation card and a reflection of our business position.
Golden rules of communication
- The same forms, norms, and rules apply to electronic corporate messages as to other formats of enterprise interaction: telephone communication, negotiations, etc.
- Always respect and loyalty to the person you are communicating with – addressing by name, recognizing the expertise of another, using emotionally positive vocabulary.
- A common vocabulary – we all have different understandings of words and other imaginations: write a glossary (dictionary) in the documents at the beginning, where you describe each concept, each role, each abbreviation, and what is meant by what.
- What is the essence of any communication – in a messenger, on the phone, in correspondence – is the reaction it evokes. So every time you start a touch, think about what response you want.
- Internal customer focus: when you communicate, write a letter to someone, take the side of the recipient/reader, do not correspond notes “for the sake of it,” try to read this message from the point of view of the person to whom you are sending it.
- Agree on communication channels (risks: scattering of attention and information between many communicators, loss of data, repetition of knowledge in several chats – as a result, overload, and irritation; do not turn work chats into conversational ones), promptness of response, Service-level agreement to regulate relationships.
- Conflicts arise. Conflicts are differences in expectations. They are present in the company post. It is required to observe the context (what you write), the form (the words you choose, how you structure the message, whether it is readable), and the tone (reading between the lines).
- The trap of omniscience – “I know what the person I’m writing to thinks about this” – is better to bring the person up to speed.
- Without feedback, communication is not considered to have taken place: in oral touch, it can be a nod of the head. In written communication, it can be a virtual nod in some form.
Who is responsible for how the information reaches the understanding of the partner’s mind in the dialog? The one who provides this information: if you write a letter, you are responsible for being understood correctly – to be specific, to present the context accurately.
Company mail is based on letters that meet the following criteria:
- Concise. There is no bureaucracy when there is one central idea in one sentence. The information is presented briefly and to the point. It no longer leads to the main topic and complex language structures.
- Structured. When the letter has a specific purpose, the thoughts are consistent, and the letter is visually divided into several parts (at least a greeting, goal, question, or encouragement).
- Literate. Without grammatical mistakes or violations in the sense of the text, with correctly placed punctuation marks.
- Politeness. You must show respect for the interlocutor when the arguments are presented without emotions and value judgments, manipulation, and toxicity.
- check the thank you for donation letter sample
Company post solves several problems – from simply welcoming a new team member to closing a large-budget deal.
What skills should you develop to be successful in the future:
- to get a job
- offer services and find a new order;
- to convey some information, news;
- propose and approve an idea;
- resolve a conflict and turn a dissatisfied person into a satisfied one;
- to agree with colleagues on something;
- receive support or reasoned criticism.
What to avoid – taboos in messages:
- disrespect;
- illiteracy, typos;
- multicolored font, multicolored highlights, lots of underlining, CapsLock, the mix of different design styles;
- untimely use of emojis;
- sending to everyone (if it is not provided for), sending confidential information to everyone.
Standards of company mail:
- Subject line – clearly reflects the context, the essence of the message – for example: “Approve documentNNbyNNdate.”
- Greetings and personalization – say hello. It is essential to address a person by name.
- Accuracy of addressing to/cc/bcc (to/cc/bcc): to – who is to perform the task; the person in the bcc is not authorized to respond to this email.
Context, form, and tone of the message
- A personal appeal.
- Indication of the addressee’s exclusivity – by indicating this, we demonstrate our awareness, attention, and interest in them, which indirectly affects the degree of loyalty and trust in us and our offer.
- Specifics – dates, names, numbers, links – any business proposal with specific information sounds more confident than a letter with general phrases and descriptions.
- Style- I, we – writing in the first person sounds more trusting and emotional than a letter “from the company.”
- Active and passive voice of the verb:
- active – gives the text a more formal, distanced, impersonal character – more often used in correspondence where it is essential to adhere to a formalized, official style of communication – “We are currently considering the possibility of attracting new clients.”
- passive – has more liveliness, dynamism, and specificity – gives business information a specific trusting tone – “We are now considering the possibility of attracting new clients.”
- Positive and emotionally colored vocabulary – words of appreciation. Corporation mail a priori implies using unemotional, “dry” facts.
Therefore, the dosed use of cheerful and emotionally colored vocabulary can become a tool for working with the addressee, their emotions, and their degree of interest in the given information.
An answer letter for a client/partner, which begins with words of gratitude, demonstrates to the addressee that they are valued and appreciate their choice.
- Expert opinion, expert advice – the opinion of a person who is knowledgeable and has experience adds confidence and guarantees the reliability and correctness of the decision.
- Indications of existing positive experience – often the client, being faced with a choice, needs information that someone has already made such a choice and got good results – using such a strong argument, be truthful.
- “Language of benefit” – the addressee is looking for an answer to the question “what benefit will I get from this” in the proposal.
Example of use: “To make it easier for you to decide to cooperate with us, I will briefly tell you how our cooperation can be useful. Speaking as an expert on the pages of our publication…”
The purpose of the message – what question and reaction you expect to receive with this letter – is to provide information and arouse interest and desire to respond.
Don’t forget about the points of attention in your email:
- The first point – the Subject line – draws attention to an aspect of the email, makes it easy to understand what the email is about, and makes the email easily identifiable in the future.
- The second point – the Opening Phrase – raises the degree of transparency of the letter, makes your email more understandable, and explains the logic of what is happening.
- The third point – the Final Phrase – pushes the addressee to take the necessary action.
Let’s summarize all the recommendations on how to conduct business correspondence:
- Make an excellent first impression with the subject line. The size is up to 5 words. Indicate the main idea of the letter.
- State the purpose of communication in 1-2 sentences.
- Structure the email to include a greeting, purpose, details, questions, and signature. Each structural element is a separate paragraph.
- Remove bureaucracy, emotions, and irritants.
- Check the text for errors, misprints, and manipulations. If necessary, use text-checking services.
